Digital Marketing Consultant Job at Verizon, Basking Ridge, NJ

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  • Verizon
  • Basking Ridge, NJ

Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What you’ll be doing...

As an Consultant supporting the Website Digital Merchandising team, you are responsible for providing assistance and support in the reporting of Web promotion content/campaigns on various Verizon.com pages. As a subject matter expert of site visitor behavior and web performance insights, you’ll define relevant traffic conversion criteria, analyze data, provide valuable insights into user engagement, traffic patterns and conversion activity. Your keen eye for detail will drive the creation of succinct yet comprehensive reports that highlight key trends, opportunities and areas for improvement.

Responsibilities include:

  • Translating complex data into insights and actionable recommendations in alignment with objectives/merchandising strategies.

  • Delivering ad hoc analyses/reports relevant to digital marketing initiatives and their impact on sales/conversions.

  • Establishing benchmarks for Homepage promotional content, by placement position, message/offer/product type. These benchmarks will define the success of placements and inform decisions for content/placement decisions on a weekly basis.

  • Preparing and distributing weekly reports to stakeholders, including the Homepage Performance Summary and Executive summary that provide insights into user engagement, traffic patterns and conversion metrics.

  • Ensuring the Land Page Roster Summary is accurate, up-to-date, and usable for the team by regularly verifying data integrity, reconciling differences and incorporating feedback from stakeholders.

  • Evaluating the performance and impact of product launches that will provide key insights to optimize future launch strategies.

  • Collaborating closely with cross-functional teams and building partnerships with business stakeholders to identify and address any dependencies for solution implementation.

  • Monitoring key performance indicators (KPIs) and metrics related to landing page content, promotions, and device launches using data from the Adobe Analytics Workspace tools to track performance and identify optimization opportunities.

  • Identifying opportunities to streamline/automate processes and improve the usability of the digital merchandising performance summaries, ensuring they remain valuable tools for decision-making processes and strategic initiatives.

  • Establishing, upholding and relaying all initiative-specific timelines and schedules to stakeholders, ensuring clarity and accountability throughout execution. Proactively identify and address risks to these timelines to ensure timely delivery of commitments .

What we’re looking for...

Understanding and influencing consumer online behavior fascinates you. You dig into data to find the story within. When you see the results of your effort show up in the latest report update, you know you have succeeded. You want to have a real impact and have your insights translate into new business. You value the perspectives of others and understand that the best results come from different points of view.

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.

  • Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

  • Experience in digital marketing experience.

  • Hands-on experience/expertise in Adobe Analytics (Adobe Workspace reports UI): Creating traffic segments, locating appropriate tag names using debugger tools to define segment criteria, and defining conversion metrics.

  • Experience with Google Workspace (g-suite) i.e. drive, sheets, slides, docs etc.

  • Project Management experience including expertise in cross-functional projects.

  • Experience managing complex requests with a strong attention to detail.

Even better if you have one or more of the following:

  • Results and process oriented.

  • Managed complex projects with multiple stakeholders.

  • Analyzed data, developed reports, and made recommendations.

  • Excellent written and verbal communication skills, including the ability to communicate complex concepts in simple actionable terms.

  • Excellent organization and time management skills.

  • Highly motivated self-starter with preference to work in a fast paced fluid environment.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Job Tags

Full time, Work experience placement, Work from home,

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