MobilityWorks is dedicated to serving the needs of the disabled community by offering a range of wheelchair accessible vehicles, home accessibility solutions, and commercial fleet vehicles. Our mission is centered on providing individuals who use wheelchairs with the mobility, independence, and personal freedom they desire. Continue reading to learn how you can become part of our team, driving this important mission forward!
MobilityWorks is currently seeking a Director of Digital Marketing . We\noffer a fantastic work-life balance with regular business hours, allowing you\nto spend quality time with your family or engage in your favorite activities.\nAt MobilityWorks, we consider every team member a vital part of our\nfamily, appreciating the skills, dedication, and contributions each person\nbrings to our organization. We are deeply committed to our mission and\nconsistently uphold our core values.
As the Director of Digital Marketing , you will lead the transformation and optimization of our digital marketing strategy, driving high-impact initiatives that support client acquisition, engagement, and retention. This role is instrumental in shaping our digital presence and expanding market awareness through cutting-edge digital marketing strategies , leveraging AI, machine learning, automation, and data-driven insights to ensure we stay competitive in an evolving landscape.
You will oversee the entire digital marketing funnel , guiding demand generation efforts and optimizing lead generation campaigns to maximize conversion and revenue growth. Your expertise in digital technologies, content strategy, paid media, CRM, and analytics will fuel impactful campaigns that resonate with target audiences.
With a strong emphasis on innovation and collaboration, you will work closely with agency partners and key business stakeholders to curate technology and agency roadmaps that align with evolving business needs. Your leadership will foster a culture of curiosity, continuous improvement, and strategic execution across marketing initiatives.
Essential Job Functions and Duties:
Strategic Leadership & Digital Oversight
Performance Marketing & Lead Acquisition
Data Analytics & Optimization
Content Strategy & Digital Experience Management
CRM, Customer Segmentation & Omnichannel Strategy
Budget, Agency & Vendor Oversight
Cross-Functional Collaboration & Business Alignment
Leadership, Coaching & Team Development
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Position Qualifications and Entrance Requirements:
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