Job Description

PPC Specialist (Paid Media Specialist)

We are seeking a skilled PPC Specialist (Paid Media Specialist) to lead and optimize our paid digital marketing efforts across multiple in-house brands in the legal and healthcare sectors.

This role will manage PPC campaigns on Google, Bing, Meta (Facebook/Instagram), and other channels to drive qualified leads and conversions.

The ideal candidate is both strategic and hands-on, data-driven, creative, and relentlessly focused on ROI.

Day-to-Day

• Develop and execute multi-channel PPC campaigns from strategy through launch, across search, display, and social platforms (Google Ads, Microsoft/Bing, Facebook/Instagram) to meet lead generation and conversion goals.
• Continuously monitor and optimize campaign performance using analytics tools, making data-driven adjustments to maximize ROI and conversion rates.
• Conduct thorough keyword research, competitor analysis, and audience targeting to inform campaign strategy and ad copy optimizations.
• Manage and allocate monthly budget across campaigns, ensuring efficient spend and achievement of target CPA/CPL while maximizing results.

Quality Impact

• Perform A/B testing on ad creatives, copy, and landing pages to improve click-through rates and conversion outcomes.
• Implement and refine retargeting strategies to re-engage past visitors and improve conversion volume.
• Stay up-to-date with industry trends, search engine and social media ad platform updates, and best practices in paid media, proactively testing new channels or tactics to drive continuous improvement.

Team Impact

• Work collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints. This is an essential investment into our culture and includes identifying needs, pooling strengths and insights and evaluating data for inclusive goal completion to benefit the team and company's strategic goals.
• Collaborate cross-functionally with a paid media team to ensure all PPC initiatives support broader marketing goals and compliance standards.
• Prepare and present regular performance reports (weekly/monthly), providing actionable insights and strategic recommendations to stakeholders based on campaign data.

Preferred Qualifications & Skills

• 3+ years managing PPC/Paid Media campaigns with proven ROI.
• Expert in Google Ads and major social platforms (Meta, LinkedIn), with strong skills in bidding strategies, targeting, and campaign optimization.
• Data-driven marketer with Google Analytics expertise; skilled at analyzing insights, problem-solving, and turning data into actionable results.
• Clear communicator, able to simplify complex data and present results effectively to stakeholders.
• Highly organized and detail-oriented; strong at multitasking, prioritizing, and adapting in a fast-paced environment.
• Self-motivated and proactive, with a results-focused mindset and the ability to learn, share knowledge, and embrace new technologies and automation.
• Professional, adaptable, and receptive to feedback; able to apply direction with accuracy and innovation.
• Culture champion
• An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise, professionalism, and being able to work autonomously.
• A patient and strategic thinker with the keen ability to prioritize and focus.

Bonus Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.
• Experience in regulated industries (healthcare, legal, etc.).

At Launch That

We invest in ourselves and our community! Launch That was founded in 2007 as an entrepreneurial digital marketing startup that's grown from two founders in a garage to almost 100 digital, tech, creative and content professionals in the heart of downtown Orlando.

Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members! We also offer 100% employer paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401k retirement plan, paid volunteer opportunities and more!

We work hard and appreciate work/life balance, so all of our team members enjoy a company-wide Holiday Break from December 24th - January 1st each year!

We embrace a hybrid flexible workplace environment which consists of work-from-home opportunities, with 3 recommended in-office days (M, W, TH) to maximize team collaboration and 2 WFH days (T, F). We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership!

Why Work @ Launch That?

• Our Mission and Vision: Launch That is an established leader in the world of digital marketing! Our vision is to build the most valuable digital brands. We believe we will achieve this by connecting people to extraordinary resources.
• Our Team: Launch That's core talent is exceptional. Many team members have 10+ years of experience in digital industries across extremely competitive business lines. We believe that our work starts and ends with our team. It's that focus that makes us one of the best places to work, not just in Orlando, but in the country.
• Our Culture: We're a close-knit, interactive company with a passion to build something special. We offer a vibrant and fun culture that focuses on relationships and collaboration. Throughout the year, we host unique, fun events where we celebrate our successes. We donate our time and talents to helping our community at large.
• Our Flexible Workplace: Our flexible workplace model consists of work-from-home opportunities with in-office days to maximize team collaboration. We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership!
• Our Office: Our state-of-the-art workplace, which we designed and own ourselves, offers a unique break room with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar!

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