PPC Specialist/Paid Search Job at Robert Half, Saranac, MI

TmJLZ1RSWW9SSWFtZGFDQ1FUNUdKdDFDclE9PQ==
  • Robert Half
  • Saranac, MI

Job Description

Job Description

Job Description

We are looking for an experienced PPC Specialist with a strong background in paid search strategies to join our team on a long-term contract basis. In this role, you will leverage your expertise in Google Ads and analytics to drive effective campaigns that maximize ROI. Based in Saranac, Michigan, this position offers the opportunity to collaborate on innovative solutions that enhance paid media performance.

Responsibilities:
• Design and implement data-driven paid search campaigns across various platforms to achieve targeted outcomes.
• Perform regular optimizations of PPC campaigns to improve performance and reduce costs.
• Monitor, analyze, and report on campaign metrics using tools like Google Analytics to inform strategy adjustments.
• Manage Google Ads accounts, including keyword research, bid adjustments, and ad copy creation.
• Conduct A/B testing to evaluate and refine ad performance.
• Collaborate with cross-functional teams to align paid media strategies with overall marketing goals.
• Stay updated on industry trends and changes in paid search algorithms to maintain competitive positioning.
• Troubleshoot and resolve issues related to campaign performance or technical challenges.
• Develop and present detailed reports that highlight campaign results and actionable insights.
• Identify opportunities for scaling campaigns while maintaining cost efficiency.• Minimum of 5 years of experience in PPC and paid search campaign management.
• Expertise in Google Ads, Google Ad Manager, and Google Analytics.
• Proven ability to optimize campaigns to achieve high ROI and performance metrics.
• Strong analytical skills to interpret data and make informed decisions.
• Familiarity with A/B testing methodologies and tools.
• Knowledge of keyword research and bid strategy techniques.
• Excellent communication skills to collaborate effectively with team members and stakeholders.
• Ability to adapt to evolving industry trends and technologies.

Job Tags

Long term contract, Contract work,

Similar Jobs

Hilton Worldwide, Inc.

Food and Beverage Manager - Hilton McLean Tysons Corner Job at Hilton Worldwide, Inc.

Overview Food and Beverage Manager - Hilton McLean Tysons Corner (HOT0BY1V)Hilton McLean Tysons Corner is seeking a passionate Food and Beverage Manager to lead a team in a AAA Four Diamond hotel with a three-meal restaurant, bar/lounge, and In Room Dining. The property... 

Loews Philadelphia Hotel: Bank & Bourbon

Pastry Cook Job at Loews Philadelphia Hotel: Bank & Bourbon

 ...Hotel features 47,000 square feet of versatile conference space. This position is responsible for maintaining, setting up, producing food and controlling quality of all food items prepared in the pastry department. Essential Functions and Responsibilities Reports... 

Syneos Health

CRA II - Sponsor Dedicated - Oncology + 2 years monitoring experience (Home-based - Boston, MA) Job at Syneos Health

CRA II - Sponsor Dedicated - Oncology + 2 years monitoring experience (Home-based - Boston, MA)Syneos Health is a leading fully integrated...  ...like they belong.Job ResponsibilitiesConduct on-site and remote monitoring of clinical research studies to ensure compliance... 

IU Health Medical Group - Indiana University Health

Rheumatology - Physician Job at IU Health Medical Group - Indiana University Health

 ...Rheumatology - Physician at IU Health Medical Group - Indiana University Health summary: This position is for a full-time Rheumatologist at Indiana University Health Medical Group, focused exclusively on inpatient care without outpatient responsibilities. The role... 

Evalcorp

Research Assistant Job at Evalcorp

 ..., Growth, and Diversity.We are currently seeking full-time Research Assistants to support our project teams. Research Assistants provide logistical...  ...to maintain professional interactionsAbility to work some weekends or eveningsTravels to firm office and to client locations;...