PPC Specialist/Paid Search Job at Robert Half, Saranac, MI

TmJLZ1RSWW9SSWFtZGFDQ1FUNUdKdDFDclE9PQ==
  • Robert Half
  • Saranac, MI

Job Description

Job Description

Job Description

We are looking for an experienced PPC Specialist with a strong background in paid search strategies to join our team on a long-term contract basis. In this role, you will leverage your expertise in Google Ads and analytics to drive effective campaigns that maximize ROI. Based in Saranac, Michigan, this position offers the opportunity to collaborate on innovative solutions that enhance paid media performance.

Responsibilities:
• Design and implement data-driven paid search campaigns across various platforms to achieve targeted outcomes.
• Perform regular optimizations of PPC campaigns to improve performance and reduce costs.
• Monitor, analyze, and report on campaign metrics using tools like Google Analytics to inform strategy adjustments.
• Manage Google Ads accounts, including keyword research, bid adjustments, and ad copy creation.
• Conduct A/B testing to evaluate and refine ad performance.
• Collaborate with cross-functional teams to align paid media strategies with overall marketing goals.
• Stay updated on industry trends and changes in paid search algorithms to maintain competitive positioning.
• Troubleshoot and resolve issues related to campaign performance or technical challenges.
• Develop and present detailed reports that highlight campaign results and actionable insights.
• Identify opportunities for scaling campaigns while maintaining cost efficiency.• Minimum of 5 years of experience in PPC and paid search campaign management.
• Expertise in Google Ads, Google Ad Manager, and Google Analytics.
• Proven ability to optimize campaigns to achieve high ROI and performance metrics.
• Strong analytical skills to interpret data and make informed decisions.
• Familiarity with A/B testing methodologies and tools.
• Knowledge of keyword research and bid strategy techniques.
• Excellent communication skills to collaborate effectively with team members and stakeholders.
• Ability to adapt to evolving industry trends and technologies.

Job Tags

Long term contract, Contract work,

Similar Jobs

DealerFLEX

Honda Pick-up/Delivery Driver Hiring Immediately! Job at DealerFLEX

** Job offers sent on the spot!** This is a great time to join a fast paced, growing company! If You are motivated and enthusiastic and would like to work for a company that values teamwork and accountability, we'd like to hear from you. DealerFlex provides premium...

Water City Blaze

Junior Customer Service Assistant Job at Water City Blaze

 ...Job Description Job Description Junior Customer Service Assistant Tampa, FL Industry: Sales & Marketing | Face-to-Face Role | Entry Level Are you great with people and looking for a role where your personality and communication skills are valued? Were hiring... 

CRH

Summer 2026 Internship Job at CRH

 ...achievement? Join us for an unforgettable summer internship experience that will set the stage for...  .... We are seeking bright, motivated college students to join our dynamic team for Summer 20...  ...Competitive Pay: All internships are paid, rewarding your dedication and hard work... 

St. Charles Health System

Intern Pharmacist Job at St. Charles Health System

 ...Typical pay range: $24.81 - $37.21 ST. CHARLES HEALTH SYSTEM JOB DESCRIPTION TITLE: Pharmacy Intern REPORTS TO POSITION: Inpatient Pharmacist Supervisor DEPARTMENT: Pharmacy DATE LAST REVIEWED: January 28, 2016 OUR VISION: Creating America... 

City of Las Cruces, NM

Lifeguard Job at City of Las Cruces, NM

 ...Cruces policy. Classes in basic chemistry, and water safety instructor training may be preferred. Licenses/Certification(s) Lifeguard training, Standard First Aid, and CPR certification must be obtained within two (2) weeks of hire date. Knowledge, Skills, and...