Senior Director, Active Brand Strategy, Old Navy Job at Gap Inc., San Francisco, CA

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  • Gap Inc.
  • San Francisco, CA

Job Description

Unlock access to a high-performance lifestyle at exceptional value for our Old Navy Active customer. Our Senior Director, Active Brand Global Strategy will play a crucial role in developing and driving the holistic strategy for the Old Navy Active business across the family. Through rigorous analyses, focus on our customers & competitors, creative thinking, and partnership with other functions across the business, this leader will develop the future strategic direction for the Active brand and help bring it to life for Old Navy. Reporting to the Active Brand General Manager, they will work closely with other functional leaders to drive strategic rigor and develop a 360-degree approach for how to establish, scale, and drive rapid growth in our Active category. Passionate about the customer, this leader can translate customer insights to tangible strategies and experiences to drive substantial growth for our brand. The ideal candidate has experience in driving brand reinvention and / or growth strategies in the apparel industry and thrives when operating with an agile, start-up mentality. Responsibilities include serving as the strategic leader and cross-functional thought partner driving the Active brand’s multi-year strategy, long range plans, and annual operating plan; developing investment strategy for Active brand expansion balancing growth targets with investment needs to grow physical and digital presence of the brand; developing Active brand customer strategy including identification of target customer segments, partnering with Marketing leadership to develop customer acquisition strategy; driving customer insights testing and partnering with Design and Merchandising teams to develop product innovation strategy and identify potential product collaboration, partnership, and / or other assortment expansion opportunities; building Active brand Pricing Architecture and Promotional strategy approach in partnership with Pricing and Commercial Planning leaders; serving as cross-functional thought partner and supporting key partners with analytical insights and problem solving; developing key materials for Senior Leadership Team and other executive communications. Leadership behaviors emphasized include centering on the customer, creating with curiosity, collaborating with candor, and championing excellence. The candidate should have minimum 10+ years of progressive experience in merchandising and / or strategic functions within a high growth, omnichannel retail environment, customer and product obsession and previous exposure to Active product and / or customers, demonstrated track record as an outstanding problem solver and strategic thinker, ability to translate complex ideas into actionable recommendations, strong analytical and financial modeling skills, strong business acumen, excellent communication skills, strong collaboration ability, entrepreneurial start-up mentality, experience scaling new business models and / or products, experience driving test-and-learn strategies and building innovation pipelines and / or strategic partnerships, and experience in creating an inclusive culture with high standards of performance and behaviors for team.

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Job Tags

Full time,

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