Job Description

Job Description

Job Description

SOCIAL MEDIA MANAGER

Location: Remote
Team: Marketing
Reports To: CMO

We're looking for a Social Media Manager who knows culture, breathes social, and can keep Lucky loud, clever, and relentlessly consistent across every platform. This is part strategist, part creator, part community-builder — someone who can turn ideas into content and content into conversation.

• Run Lucky Energy's day-to-day social presence across Instagram, TikTok, YouTube, Facebook, and emerging platforms.

• Concept daily/weekly content that's on-brand, high-energy, and culturally aware.

• Manage community engagement: comments, DMs, replies, surprise-and-delight moments.

• Partner with creative on asset development and rapid-fire content production.

• Collaborate with partnerships to source creators, coordinate posts, track deliverables, and ensure brand consistency.

• Stay ahead of trends, memes, and formats — and know which ones we should actually jump on.

• Build simple, clean reporting dashboards to track growth, engagement, and content performance.

• Maintain a content calendar and keep cross-functional teams aligned.

• Ensure our voice stays sharp, witty, and unmistakably Lucky.

• 3–6+ years running social media for a consumer brand, agency, or creator.

• A mix of creative brain + operational backbone- you can think it and ship it.

• Strong copywriter with instincts for what plays in the feed.

• Knows how to analyze social data without drowning in it.

• Comfortable in a fast-moving, "ideas today, posts tomorrow" environment.

• Understands influencer ecosystems and how to manage them.

• Lives on social in an actually healthy way (if that's still possible).

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