Job Description

Social Media Operations & Content Creator

Los Angeles, CA (On-site)

POP MART, founded in 2010 (SEHK: 9992), is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, designer toy culture evangelism, and strategic investments, we have built an integrated platform covering the entire designer toy value chain, allowing artists to focus solely on their craft and giving stage to talent from all over the world. With 4,000+ employees worldwide, POP MART has successfully set foot in more than 23 countries and regions, serving a diverse audience of cultural pioneers and art fans.

Job Overview

We are seeking a creative and passionate social media operations professional with a deep understanding of the platforms (i.e. Instagram, TikTok, Discord etc.) who can create engaging, original content while ensuring our brand stays ahead of trends and stays with our target audience.

What You Will Achieve

Account Management:

• Oversee the day-to-day management of the regional social account, including scheduling posts and engaging with the audience based on the global alignment.
• Track and analyze performance metrics, such as engagement rates, video views, follower growth, and audience demographics.
• Respond to comments, messages, and interact with followers to build a community.
• Adjust content strategy based on performance data and platform insights.

Content Creation:

• Develop, film, edit, and post innovative and entertaining videos that align with our brand's voice and goals.
• Stay up-to-date with current trends, challenges, and viral content to incorporate into creative strategies.
• Collaborate with the marketing team to brainstorm new content ideas and campaigns.
• Utilize product launches, events, and other brand initiatives as content opportunities.

Growth & Projects:

• Identify opportunities for growth on the platform by leveraging viral trends, collaborations, and influencer partnerships.
• Optimize videos for maximum reach through the use of hashtags, captions, and timing.
• Work with cross-functional teams to ensure TikTok content aligns with broader marketing campaigns.

What You Will Need

• Strong creativity, sense of humor, and ability to think outside the box
• Proven experience of operating social accounts (instagram and TikTok)
• Deep understanding of algorithm, tools, and audience behavior
• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or mobile editing apps)
• Excellent communication and collaboration skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Study, living or working experience in Mexico would be a plus
• Fluent in English & Spanish

What We Offer

• Market-competitive packages: we provide 401k, health insurance, PTO leave, paid sick leave, and family leave, etc.
• Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge
• Career development: we work with you to advance your career through short-term assignments, and new experiences, etc.

*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

**As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

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