Job Description

Job Description

Job Description

Marketing Manager – CRM

Location: Raleigh- Hybrid

About Us:

Victra is Verizon’s largest premium retailer in the United States. We thrive on collaboration, innovation, and performance. Our mission is to “Connect technology to life in a trustworthy, fun, and profitable way”. We work closely with Verizon and our brand partners to deliver exceptional product offerings, promotions, and campaigns that drive in-store traffic and revenue.

About the Role:

We are seeking a Marketing Manager-CRM who will create strategies and execute campaigns around engaging our customer base to drive repeat sales and loyalty. A successful candidate will be data-driven, have experience with CDP platforms, email marketing, SMS marketing, loyalty strategy, and is excited about acting as the voice of the customer and connect our data to drive a scalable, personalized experience thereby increasing loyalty, retention, and LTV.

Hybrid- In office (Raleigh) Mon-Wed, Optional work from home Thu-Fri

Key Responsibilities:

· Understand our customer segmentation and customer journey; using data and creativity, explore and test new segments; understand where customers come from, their motivations, their previous shopping patterns, and how we can continue to engage and delight them

· Develop retention strategies that enable 1:1 marketing personalization for each customer

· Plan CRM campaigns that will increase repeat purchases, including email, SMS, direct mail, content, and other paid media channels

· Strategically utilize sales and promotional strategies to drive results without detracting from the brand

· Help manage promotional calendars with Merchandising and Promotions team to effectively engage our existing customers

· Review the competitive landscape and implement best practices for CRM marketing, including but not limited to demographic data, technographic data, behavioral data, and routine validation

· Perform quality assurance and troubleshoot code rendering across multiple desktop and mobile devices

· Collaborate cross-functionally to deliver best in class messaging that delivers strong performance and retention

· Analyze e-mail data and digital metrics, derive insights, and determine action plans to improve performance

· Work with the Senior Marketing Analyst to predict consumer behavior around marketing initiatives

· Partner with Director of Customer Experience to understand customer reviews and work to integrate into customer segmentation

· Work closely with the call center to create sustainable CRM programs that will help validate and enrich our understanding of customers

· Leverage website activity to build upon current segmentation and work with marketing partners to ensure they can utilize web behavior intelligently for retention and growth

· Previous experience in managing junior team members

What We’re Looking For:

· Professional CRM Marketing experience 5-7 years working within an advanced retailer, e-commerce company, or a multi-unit environment

· Experience supporting personalized campaigns (1 to 1) to customers

· Experience driving multichannel activation (email, push notification, app offers, etc.)

· Digital experience with CRM, using Email and Loyalty Rewards Program to drive customer behavior

· Knowledge of converting design files into HTML templates

· Experience in working with ESP to build and test email creative and HTML

· Proven ability to manage multiple projects simultaneously while balancing competing and changing priorities

· Experience with HubSpot, WordPress, Qualtrics, Adobe Test and Target, Twilio, Oracle Eloqua, and Salesforce – (HubSpot preferred)

· Strong understanding of the web development lifecycle and customer lifecycle

· SEO knowledge and experience preferred

· Experience in developing content preferred

· Proven experience building segments, testing, and optimizing to drive foot traffic into stores

· Support creation and documentation of procedural and strategic processes, calendars, and reporting

· Serve as the primary business lead with IT and ESP vendor to ensure that our database and systems support business objectives

· Manage risks – anticipate bottlenecks, manage project prioritization, and balance the business needs versus technical considerations to deliver business results.

· Demonstrates strong digital vision and customer-centric focus to communications

· Experience with Google Analytics and Google Tag Manager

· Ability to self-motivate, work independently, and as part of a team

· Willingness to learn new technologies and platforms

· Bachelors’ degree required

· Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)

Why Join Us?

· Paid training and career development opportunities.

· Comprehensive health, dental, and vision insurance.

· 401k retirement plan.

· Tuition reimbursement.

· Employee discounts on Verizon services.

· Career pathing opportunities.

  EQUAL OPPORTUNITY EMPLOYER

We're proud to be an equal opportunity employer - and celebrate our employees' differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.

#LI-Hybrid

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